Unfortunately the link provided in my previous post is no longer valid. Apparently Motrin has taken down their site in an effort to remove the ad. They did so not long after my previous post. Here is the ad from YouTube if anyone is still interested in checking it out.
http://www.youtube.com/watch?v=Mztymu72l7c
I have no doubt an apology will be made soon.
Showing posts with label motrin. Show all posts
Showing posts with label motrin. Show all posts
Sunday, November 16, 2008
Motrin Ticks off Moms
So, I logged into Twitter today and there was definitely a buzz going on there about Motrin. It took a short bit to figure out what all the fuss was about. I came across a video of a Motrin ad and I was stunned. It is a dumb ad. You can check out this Motrin ad for yourself at. The ad is obviously targeted for moms but they made a HUGE mistake. The ad suggests that moms choose to wear their babies in an effort to make a fashion statement and demonstate that they are "official" moms. I did not realize there were "unofficial" moms. Moms around the world take bonding with their baby very seriously. They do not do this to make a fashion statement. The ad clearly down plays this experience.
I am not outraged about this but I certainly found the ad annoying. I get where they were trying to go with this but the delivery was way off. Will my personal feeling about this ad lead to me choosing another brand when I have a headache? It is not likely. I use ibuprofen all the time but I usually purchase the generic brands as opposed to Motrin anyways. They should really look to focus groups prior to making an ad like this public. If they did do a focus group then perhaps they need to look for a new one. It is never good to upset the very group you are hoping to market your product to. It is probably the least effective way to win them over. The buzz started yesterday afternoon apparently and it is still the #1 trended topic on Twitter. Opinions definitely vary but a lot of moms out there are really offended by this.
The sad thing about this is that no matter how you carry your child you are bound to have aches and pains. Carrying my cute little chunky one just about kills me at times. I do not use a sling personally but having one allows you to carry those little one that all but demand to be held and still be able to have the use of your hands.
What are your thoughts on the ad? Will you reach for Advil the next time you have an ache or pain? I would love to hear your thoughts and comments.
I am not outraged about this but I certainly found the ad annoying. I get where they were trying to go with this but the delivery was way off. Will my personal feeling about this ad lead to me choosing another brand when I have a headache? It is not likely. I use ibuprofen all the time but I usually purchase the generic brands as opposed to Motrin anyways. They should really look to focus groups prior to making an ad like this public. If they did do a focus group then perhaps they need to look for a new one. It is never good to upset the very group you are hoping to market your product to. It is probably the least effective way to win them over. The buzz started yesterday afternoon apparently and it is still the #1 trended topic on Twitter. Opinions definitely vary but a lot of moms out there are really offended by this.
The sad thing about this is that no matter how you carry your child you are bound to have aches and pains. Carrying my cute little chunky one just about kills me at times. I do not use a sling personally but having one allows you to carry those little one that all but demand to be held and still be able to have the use of your hands.
What are your thoughts on the ad? Will you reach for Advil the next time you have an ache or pain? I would love to hear your thoughts and comments.
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