Sunday, November 16, 2008

Motrin Ticks off Moms

So, I logged into Twitter today and there was definitely a buzz going on there about Motrin. It took a short bit to figure out what all the fuss was about. I came across a video of a Motrin ad and I was stunned. It is a dumb ad. You can check out this Motrin ad for yourself at. The ad is obviously targeted for moms but they made a HUGE mistake. The ad suggests that moms choose to wear their babies in an effort to make a fashion statement and demonstate that they are "official" moms. I did not realize there were "unofficial" moms. Moms around the world take bonding with their baby very seriously. They do not do this to make a fashion statement. The ad clearly down plays this experience.

I am not outraged about this but I certainly found the ad annoying. I get where they were trying to go with this but the delivery was way off. Will my personal feeling about this ad lead to me choosing another brand when I have a headache? It is not likely. I use ibuprofen all the time but I usually purchase the generic brands as opposed to Motrin anyways. They should really look to focus groups prior to making an ad like this public. If they did do a focus group then perhaps they need to look for a new one. It is never good to upset the very group you are hoping to market your product to. It is probably the least effective way to win them over. The buzz started yesterday afternoon apparently and it is still the #1 trended topic on Twitter. Opinions definitely vary but a lot of moms out there are really offended by this.

The sad thing about this is that no matter how you carry your child you are bound to have aches and pains. Carrying my cute little chunky one just about kills me at times. I do not use a sling personally but having one allows you to carry those little one that all but demand to be held and still be able to have the use of your hands.

What are your thoughts on the ad? Will you reach for Advil the next time you have an ache or pain? I would love to hear your thoughts and comments.


Nicole said...

Nope, I'm still a Motrin using mom. I'm the mom of 5 and I was not offended in the least bit by that ad. I don't really understand how mom's can say that they have NO pain at all when carrying their babies. are you kidding me? Ask any chiropractor. It is no different than wearing backpacks for kids. It doesn't mean you shouldn't do it - only that you shouldn't be so pro something that you don't notice the con's. The company is trying to sell a pain reliever - they chose to market to a certain group - and guess what - not ALL baby wearing mom's are mad.

Thanks for the post.

Giliena said...

The whole thing got very out of control. I tried to keep up with it all but it turned into mom vs. mom and it was nuts so I just turned off Twitter.

I do not think moms are particularly saying they have no pain from carrying their babies. They are upset because something they hold dear was being portrayed as something they did simply to make a fashion statement. I never really did wear my babies but I know that just carrying them hurts and do not even get me started with carrying them in a car seat. That said, I can see why people would be upset. Do I think it was handled correctly? No way! There are so many more productive ways it could have been addressed. I think in the end it went way too far and turned into something very different and kind of ugly.

Thanks for taking the time to comment and give me your feedback. Always welcome and appreciated!

Clicky Web Analytics